You’re a solopreneur.

Demand is creeping upwards, your customer base is expanding and you’re thinking about bringing on new employees. The question is, when’s the best time to do so? Should you anticipate demand and recruit staff now with an eye to the future, or is it better to wait until you’ve seen steady results before expanding your team? If you staff too early, you’ll make less money personally, but if you staff too late, you could get bombarded and burn your people out. Truth is, there’s no one-size-fits-all answer. We’ll always look at your business - and life - from all angles to determine the best time to start staffing. ## Plan for the long game. You’re building an enterprise, building for the future. Quick, short-lived wins don’t lay the foundations for success. True longevity comes from putting systems in place that turn a ripple into a tidal wave. If you recruit labor today, it’s not an expense; it’s an investment. Sure, it’ll cause an initial dip in your cash flow, but you’ll reap the rewards down the line. You’ll make less money this year, but you’ll be armed to meet increased demand and more ambitious goals next year. In short, if you want to build a sustained enterprise, put your labor in today. Get your labor up so you’re strong going forward. ## Look at how much cash your business has access to. Cash is king. It’s an inescapable fact. No matter how much of a long-term investment it is, you can’t bring on staff if you don’t have the cash for their salaries. Implement effective forecasting to determine how long your cash reserves can sustain you. Chat with your accountant and look for areas where you could be saving on tax or cutting expenses, and consider credit options as a boost to cash flow. Remember; recruiting isn’t straightforward, so forecast for all eventualities. If you bring on five salespeople, prepare for two of them not working out. If you start the hiring process today, be aware it’ll take 4-5 months to bring new staff into your business. ## Keep a handle on how fast you’re growing. If you don’t have the money to bring in staff right now, pump the brakes on any rapid growth until you’ve got enough cash to fund the next stage. We’ve seen businesses delay adding staff while their company continued to grow. The problem? The existing team - including the owner - couldn’t keep up, were constantly playing catch-up, and quickly burned out. If you do have the cash, more often than not it makes sense to add employees ahead of the demand. When it does come, you’ll be all set to hit the ground running. ## Look at where you’re at. We’re not <u>just</u> talking about your business here. Yes, we’ll look at your company’s growth and whether you’re a new vs. mature business, but we also ask where <u>**you’re**</u> at in life. Let’s take one of our clients as an example. He’s just had his first kid, but he’s been burning himself out and is already gearing up for a busy 2024. Right now, he’s headed towards exhaustion. Bringing on extra team members will spread the load he’s been carrying alone, giving him time to spend with his family. ## Prepare for tomorrow, today. The right time to bring on staff depends on your priorities in business and in life in general. Whatever those priorities look like, you deserve a rock-solid CPA in your corner to keep you on track. [Fill out our form](https://sundackcpa.com/contact) and let’s look at how we can help with the strategic decisions to build your enterprise.

Starting with a new accountant marks a powerful step in your business. You can expect rock-solid financial foundations and smarter decision-making to push your business toward its goals.

First thing’s first, nothing about our service is changing. We’re really proud of our clients, our services and how we deliver our work. In fact, our old brand didn’t reflect the true quality and impact of what we do and it’s why we made these changes. If you’ve seen our old website, you’d be forgiven for thinking we looked a little…generic. As a driven team of accounting experts, advisors, strategists and forward-thinkers, we’re anything but. The old Sundack didn’t feel like us and honestly, it was about time we made a change. ## Our values Like everyone, we’ve always had values but we couldn’t confidently say what they were. We wanted clarity so prospects could see what we stood for and our clients could know the standard to expect from us. **At all times.** We weren’t looking for an inspirational poster for a break room wall e.g. something we’d invariably forget over time. No, we wanted to bring them to the forefront and use them in all our business interactions and decisions. Digging into who we wanted to work with, who we didn’t, and where we wanted to go, we landed on the three pillars. They fundamentally reflect who we are and how we work. Here’s what we came up with. ## Trust. **Confidence in us, confidence in yourself.** We know it takes courage to start a business and fortitude to keep it going. The best way to ensure its success is total trust between the owner and their accounting team. We’re here to guide you in a way that cultivates confidence and excitement for “what’s next”. Our clients trust our advice and we trust they’re listening. ## Straight-shooting. **We’re good people who get to the point.** We’re abundantly forward, we’ll keep you on track by giving it to you straight. We know your main goal is peace of mind and it only comes from trusting our advice. We don’t spend time selling our services because if it’s our recommendation then it’s something you need. ## Safety in risk. **Peace in knowing you’re good to go.** We fundamentally believe in going for it, in taking the leap towards the next big goal, but we’ll make sure you’re prepared. Eventually you’ll stop questioning whether you can do something, you’ll just work out the details with us first. ## The roots of Sundack. It makes sense we’d eventually rebrand given Sundack’s owners are the sons of the original founder, Steven Sundack. Established in 1978, the firm was initially solely operated by Steven (from his home basement!). When things got busy, Jon started to work for his dad’s business during school semesters to help keep everything running. Up until that point, he’d only seen the negative impact running a business was having on his dad. There were angry clients, missed deadlines and no systems. His dad was very stressed and constantly working. In fact, before he’d started working within the firm, Jon had actually written off **ever** working in the same industry. To his surprise, and completely contrary to what he thought would happen, he found himself wanting to get more involved. Very strategy-focused, Jon’s business acumen meant he was fired up; intent on turning things around and making life a lot less stressful. Driven to improve and implement change, the pathways were clear and he carefully started the process of changing how things were run. His brother Jarrett joined the team in 2010 as the operations manager, while also taking on a number of clients. This addition was incredibly welcome. It meant the day to day was in safe hands while Jon could continue overhauling the firm's services and processes. Their partnership was transformative. Fast forward to today and Sundack is a company focused on mapping out our clients’ future, instead of unpacking the past. We focus on making them feel confident in their business. They have total trust in us as their financial advisors. We’re proactive, rather than reactive, regularly reaching out throughout the year to check-in and keep them on track to their goals. So much of what we do has been gleaned from the early days. With such deep roots in the accounting industry, we know what it can look like. More importantly, we know what it should look like. Our new brand reflects who we are now. ## We’re proud of who we are and who we work for. Our [website](https://sundackcpa.com/) reflects who we serve, what we stand for, and of course, it just looks a **hell of a lot better.** We’ve got a brand that fits and we’re damn happy about it. Going from one person in the family basement, to a bustling business of 15 people, we’re deeply proud of where we are today. And, because our brand’s aligned with who we are now, it’s back to doing what we love most. Managing, supporting and guiding hardworking business owners towards the success they deserve. Onwards.